{ "item_title" : "The 32 Principles", "item_author" : [" Rener Gracie", "Paul Volponi", "Jocko Willink "], "item_description" : "Wall Street Journal, USA Today, and Publishers Weekly Bestseller Overcome any obstacle life throws at you by thinking and responding like a world-class martial artist--without ever setting foot on the mat. Jiu-jitsu is more than a martial art; it is a lifestyle that promotes health, confidence, self-determination, and balance. Famed jiu-jitsu instructor Rener Gracie, who has coached more than 350,000 students in 196 countries, presents the core teachings of jiu-jitsu and explains how they can apply to all of our daily lives, including:The Pyramid Principle: the importance of investing in a strong foundationThe Acceptance Principle: recognizing when it's better to yield than to resistThe Pivot Principle: the value of changing your perspective to increase your effectivenessThe Redirection Principle: using unfavorable circumstances to create favorable outcomesIntended for both longtime fans and practitioners of jiu-jitsu as well as those completely unfamiliar with martial arts, The 32 Principles--and 32 companion videos on each principle's physical application for self-defense from Rener himself--will help you take control of your personal and professional pursuits, supercharge your entrepreneurial spirit, and balance your relationships at work and at home. Along with multi-award-winning author Paul Volponi, this book features contributions from more than 40 champion athletes, topflight coaches, and others who have benefited from the everyday life applications of these timeless jiu-jitsu principles.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/63/774/366/1637743661_b.jpg", "price_data" : { "retail_price" : "29.95", "online_price" : "29.95", "our_price" : "29.95", "club_price" : "29.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "29.95" } }

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