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Profitable Menu Planning [With CDROM]
by John Drysdale and Jennifer Galipeau




Overview -
Exceptionally thorough, this volume offers single-volume coverage of ALL aspects of menu planning. Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering. KEY TOPICS: Know Your Customer. Know Your Restaurant. Costs. Pricing the Menu. Menu Analysis. Nutrition. Menu Content. Truth in Menu. Menu Layout and Printing (including desktop publishing). Quick Service Menus. Family Style Restaurant Menus. Theme-Ethnic and Fine Dining Menus. Banquet/Show Menus. Buffets. Cafeteria and Cycle Menus. The Menu as a Management Tool.MARKET: For Restaurant Managers and Owners.

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More About Profitable Menu Planning [With CDROM] by John Drysdale; Jennifer Galipeau

 
 
 

Overview

Exceptionally thorough, this volume offers single-volume coverage of ALL aspects of menu planning. Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering. KEY TOPICS: Know Your Customer. Know Your Restaurant. Costs. Pricing the Menu. Menu Analysis. Nutrition. Menu Content. Truth in Menu. Menu Layout and Printing (including desktop publishing). Quick Service Menus. Family Style Restaurant Menus. Theme-Ethnic and Fine Dining Menus. Banquet/Show Menus. Buffets. Cafeteria and Cycle Menus. The Menu as a Management Tool.MARKET: For Restaurant Managers and Owners.



This item is Non-Returnable.

 

Details

  • ISBN-13: 9780131196803
  • ISBN-10: 0131196804
  • Publisher: Pearson
  • Publish Date: October 2007
  • Page Count: 364
  • Dimensions: 11.18 x 8.53 x 0.77 inches
  • Shipping Weight: 2.26 pounds


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