{ "item_title" : "Project X", "item_author" : [" Tadashi Ikuta", "Namoi Kimura "], "item_description" : "At a time when the giant department stores and supermarkets dominated theJapanese retail industry, two businessmen, Toshifumi Suzuki and Hideo Shimizu, discovered a new type of small retail store flourishing in America -- theSeven Eleven. Called a convenience store, it was a concept new to theJapanese. Intrigued by this new idea and convinced that it would suceed in Japanas well, the two men put together a project team of fifteen members, all virtualnovices to the retail trade, to bring this venture to their land. Staking hisentire livelihood, young storeowner Kenji Yamamoto volunteers to convert hisfamily-owned liquor store into the first Seven Eleven in Japan. The hardship ofnegotiations, the oil shock, the struggle to cope with inadequate space --all were met with resolve and innovation, culminating in what is now called theretail revolution! ", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/56/970/958/1569709580_b.jpg", "price_data" : { "retail_price" : "12.95", "online_price" : "12.95", "our_price" : "12.95", "club_price" : "12.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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