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Promoting Nonprofit Organizations : A Reputation Management Approach
by Ruth Ellen Kinzey


Overview -

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit's reputation. The ways in which businesses - both for-profit and not-for-profit - communicate with customers has changed dramatically in recent years.  Read more...


 
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More About Promoting Nonprofit Organizations by Ruth Ellen Kinzey
 
 
 
Overview

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit's reputation. The ways in which businesses - both for-profit and not-for-profit - communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them.

This book:

  • Discusses why public relations and reputation management go hand-in-hand with marketing efforts
  • Offers a step-by-step guide to develop a public relations strategy
  • Considers the importance of nonprofit sustainable citizenship
  • Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship
  • Guides the reader in developing a reputation approach to crisis communication management

Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.



This item is Non-Returnable.

 
Details
  • ISBN-13: 9780415899277
  • ISBN-10: 0415899273
  • Publisher: Routledge
  • Publish Date: April 2013
  • Page Count: 231
  • Dimensions: 9 x 6 x 0.6 inches
  • Shipping Weight: 0.75 pounds


Related Categories

Books > Business & Economics > Business Communication - General
Books > Business & Economics > Public Relations
Books > Business & Economics > Nonprofit Organizations & Charities - General

 
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