Rethink, Reinvent, Reposition : 12 Strategies to Make Over Your Business
Overview -
Read Full Product DescriptionIs your business struggling to stay afloat? Are you overwhelmed by the challenge of building an organization that can be a market leader? Well, now is the time to stop going in circlesfind a new direction and re-imagine your company. In this hard-hitting guide, renowned international corporate consultants and professors Leo Hopf and William Welter show how to breathe new life into your firm.
Using revealing case studies from Seagate to Harley-Davidson, they offer such key strategies as:
Using revealing case studies from Seagate to Harley-Davidson, they offer such key strategies as:
- Repackaging products to widen the range of your target demographic
- Revising your profit model to improve your margins
- Moving up- or down-market to attract new customers
- Using core competencies to enter new markets
- Conducting business at a different time to reach new customers
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More About Rethink, Reinvent, Reposition by Leo Hopf; William Welter
Overview
Is your business struggling to stay afloat? Are you overwhelmed by the challenge of building an organization that can be a market leader? Well, now is the time to stop going in circlesfind a new direction and re-imagine your company. In this hard-hitting guide, renowned international corporate consultants and professors Leo Hopf and William Welter show how to breathe new life into your firm.
Using revealing case studies from Seagate to Harley-Davidson, they offer such key strategies as:
Using revealing case studies from Seagate to Harley-Davidson, they offer such key strategies as:
- Repackaging products to widen the range of your target demographic
- Revising your profit model to improve your margins
- Moving up- or down-market to attract new customers
- Using core competencies to enter new markets
- Conducting business at a different time to reach new customers
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