{ "item_title" : "The Risk Paradox", "item_author" : [" Alan Ying", "Doug Schneider "], "item_description" : "Why do some people embrace risk while others avoid it at all costs? How do you know when to take a chance or when to walk away? And what happens after a risk crashes miserably, pays off handsomely, or lands in the muddy middle of life?The Risk Paradox examines the stories of over one hundred notable risk-takers, in business and life. This unprecedented study provides fascinating, intimate views on risk and its meaning--before, during, and after the plunge. The authors' research reveals lessons and secrets of those who embrace risk as a part of life, taking us to the heart of the Risk Paradox itself: taking a risk is the least risky thing you can do to live a fulfilling life.The Risk Paradox will change how you approach moments of decision in your own life--when you must decide what risks to take and why.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/63/755/153/1637551533_b.jpg", "price_data" : { "retail_price" : "26.00", "online_price" : "26.00", "our_price" : "26.00", "club_price" : "26.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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