{ "item_title" : "On Rocky Top", "item_author" : [" Clay Travis "], "item_description" : "The best book on college football I've read in a generation....If you love college football, you'll love this book. -- Jeff Pearlman, New York Times bestselling author of Boys Will Be Boys and The Bad Guys WonPart Season on the Brink , part Fever Pitch , On Rocky Top is a rollicking, all-access pass to the rough-and-tumble world of University of Tennessee football. The book chronicles the 2008 season, during which the team suffered its second worst record ever and Head Coach Phil Fulmer, the most beloved and recognized man in Tennessee, was fired. Author of Dixieland Delight, Clay Travis offers a fascinating inside look at the inner workings of a major college sports program, and chronicles a season of promise that went terribly wrong, ending a long, fabled era.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/06/171/927/0061719277_b.jpg", "price_data" : { "retail_price" : "18.99", "online_price" : "18.99", "our_price" : "18.99", "club_price" : "18.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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