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Selling the Invisible|Harry Beckwith
Selling the Invisible : A Field Guide to Modern Marketing
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Overview

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Details

  • ISBN-13: 9780446672313
  • ISBN-10: 0446672319
  • Publisher: Grand Central Publishing
  • Publish Date: March 2012
  • Dimensions: 7.4 x 5 x 0.8 inches
  • Shipping Weight: 0.45 pounds
  • Page Count: 272

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