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Selling the Invisible : A Field Guide to Modern Marketing
by Harry Beckwith




Overview -

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:-Greatness May Get You Nowhere -Focus Groups Don'ts -The More You Say, the Less People Hear -Seeing the Forest Around the Falling Trees

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More About Selling the Invisible by Harry Beckwith

 
 
 

Overview

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:-Greatness May Get You Nowhere -Focus Groups Don'ts -The More You Say, the Less People Hear -Seeing the Forest Around the Falling Trees

 

Details

  • Publisher: Hachette Audio
  • Date: Apr 2006
 

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