The Social Organism Lib/E : A Radical Understanding of Social Media to Transform Your Business and Life
by Oliver Luckett and Michael J. Casey


Overview -

A groundbreaking book that illuminates how social media functions on a global scale, how human culture is evolving with it, and how we can master digital content for good and for profit.

The cofounder of three multi-million-dollar start-ups, Oliver Luckett is frequently asked to speak on social media's impact. But how, he used to wonder, could he best describe the interactions of millions of users, a complicated system of human connections? One day, while hiking through Joshua Tree National Park, Luckett had a flashback to his days as a microbiology lab rat-and an epiphany: social media is an organism, a living, breathing, evolving creature.

Luckett and Casey deliver a revolutionary theory of social networks, showing-to an astonishing degree-how they mimic biological life. By examining cells, viruses, and other microbiological functions, we can master social media in both business and in life.

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More About The Social Organism Lib/E by Oliver Luckett; Michael J. Casey
 
 
 
Overview

A groundbreaking book that illuminates how social media functions on a global scale, how human culture is evolving with it, and how we can master digital content for good and for profit.

The cofounder of three multi-million-dollar start-ups, Oliver Luckett is frequently asked to speak on social media's impact. But how, he used to wonder, could he best describe the interactions of millions of users, a complicated system of human connections? One day, while hiking through Joshua Tree National Park, Luckett had a flashback to his days as a microbiology lab rat-and an epiphany: social media is an organism, a living, breathing, evolving creature.

Luckett and Casey deliver a revolutionary theory of social networks, showing-to an astonishing degree-how they mimic biological life. By examining cells, viruses, and other microbiological functions, we can master social media in both business and in life.


 
Details
  • ISBN-13: 9781478943389
  • ISBN-10: 1478943386
  • Publisher: Hachette Books
  • Publish Date: November 2016


Related Categories

Books > Business & Economics > E-Commerce - General (see also Computers - Electronic Commer
Books > Computers > Web - Social Media

 
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