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Sorry Spock, Emotions Drive Business : Proving the Value of Creative Ideas with Science
by Adam W. Morgan


Overview - Sorry Spock , Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.

Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders.  Read more...


 
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More About Sorry Spock, Emotions Drive Business by Adam W. Morgan
 
 
 
Overview
Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.

Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it's just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, "Do creative ideas work better?"

Fortunately, science has finally caught up. There is an answer that isn't based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.


This item is Non-Returnable.

 
Details
  • ISBN-13: 9781642790719
  • ISBN-10: 1642790710
  • Publisher: Morgan James Publishing
  • Publish Date: February 2019
  • Page Count: 238
  • Dimensions: 8.5 x 5.51 x 0.54 inches
  • Shipping Weight: 0.67 pounds


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > Advertising & Promotion
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