{
"item_title" : "The Spin Selling Fieldbook",
"item_author" : [" Neil Rackham "],
"item_description" : "Rich with anecdotes from sales forces at such cutting-edge companies as Motorola, AT&T, and Johnson & Johnson, this long-awaited guide first summarizes and updates the basics of this research-based sales method. At the heart of this book are individual and group exercises by which salespeople and their managers can assess their S.P.I.N. selling strengths and identify areas for improvement. Illustrations.",
"item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/07/052/235/0070522359_b.jpg",
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Overview
Rich with anecdotes from sales forces at such cutting-edge companies as Motorola, AT&T, and Johnson & Johnson, this long-awaited guide first summarizes and updates the basics of this research-based sales method. At the heart of this book are individual and group exercises by which salespeople and their managers can assess their S.P.I.N. selling strengths and identify areas for improvement. Illustrations.
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Details
- ISBN-13: 9780070522350
- ISBN-10: 0070522359
- Publisher: McGraw-Hill Companies
- Publish Date: June 1996
- Dimensions: 9.1 x 7.2 x 0.5 inches
- Shipping Weight: 0.85 pounds
- Page Count: 224
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