{ "item_title" : "Start-Up!", "item_author" : [" Jim Lewis "], "item_description" : "This is not a dry, step-by-step business text. This is a conversation, crafted to enhance your abilities and empower you to use them. When entrepreneur Jim Lewis set out to write a reference guide on start-ups, he approached it with the same innovative thinking that helped him start, build, and sell two successful high-tech companies. Rather than simply regurgitating the lessons he's learned over the years, he creatively illustrates the challenges a small-business founder experiences through an enlightening, and often humorous, fictional case study. In depicting the lifecycle of a start-up-from the entrepreneur's initial self-review, when the business is still merely an idea, to the exit strategy and its execution, once the business is prosperous-Lewis reveals not only the business side of things, but also the emotional and financial impacts on the family. Insightful as well as entertaining, you'll learn how to: - Avoid major mistakes - Shift from a big business mind-set to a small business mentality - Think creatively - Be more successful sooner Being an entrepreneur is risky, and there are no sure-fire solutions to eliminate the risk. But with STARTUP , you can develop a new way of thinking that helps you tolerate the risk and embrace the possibilities.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/50/014/698/1500146986_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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