{ "item_title" : "Start Your Farm", "item_author" : [" Forrest Pritchard", "Ellen Polishuk "], "item_description" : "A totally modern, all-purpose handbook for today's agricultural dreamers--covering the challenges and triumphs of launching any successful farm--from two leading lights in sustainable farming Do you dream of starting your own farm but wonder where to begin? Or do you already have a farm but wish to become more sustainable to compete in today's market? Start Your Farm, the first comprehensive business guide of its kind, covers these essential questions and more:Why be a farmer in the 21st century? Do you have what it takes?What does sustainable really mean, and how can a small (as little as one acre) to midsize farm survive alongside commodity-scale agriculture?How do you access education, land, and other needs with limited capital?How can you reap an actual profit, including a return on land investment?How do you build connections with employees, colleagues, and customers?At the end of the day, how do you measure success? (Hint: Cash your lifestyle paycheck.)More than a practical guide, Start Your Farm is a hopeful call to action for anyone who aspires to grow wholesome, environmentally sustainable food for a living. Take it from Forrest Pritchard and Ellen Polishuk: Making this dream a reality is not for the faint of heart, but it's well within reach--and there's no greater satisfaction under the sun", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/61/519/489/1615194894_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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