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Storyselling for Financial Advisors
by Scott West and Mitch Anthony




Overview -
"I founded H.D. Vest on the idea that clients are much more willing to invest with someone who they know has their best interests at heart. Scott West and Mitch Anthony have lucidly explained how the art of the raconteur and the niche-picking strategy of the entrepreneur can combine with this personal approach to make for incredible selling success. I will enthusiastically recommend this book to our representatives".--Herb D. Vest, Chairman and CEO, H.D. Vest.

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More About Storyselling for Financial Advisors by Scott West; Mitch Anthony

 
 
 

Overview

"I founded H.D. Vest on the idea that clients are much more willing to invest with someone who they know has their best interests at heart. Scott West and Mitch Anthony have lucidly explained how the art of the raconteur and the niche-picking strategy of the entrepreneur can combine with this personal approach to make for incredible selling success. I will enthusiastically recommend this book to our representatives".--Herb D. Vest, Chairman and CEO, H.D. Vest.


This item is Non-Returnable.

 

Details

  • ISBN-13: 9780793136643
  • ISBN-10: 0793136644
  • Publisher: Kaplan Publishing
  • Publish Date: January 2000
  • Page Count: 256
  • Dimensions: 9.4 x 7.44 x 0.8 inches
  • Shipping Weight: 1.3 pounds


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