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Storytelling : Branding in Practice
by Klaus Fog and Christian Budtz and Philip Munch




Overview -

Must-read for managers on a powerful branding tool of the future.

Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools.

Recommended by managers of top international firms.

Covers both the internal and external benefits of storytelling for a business company.

Danish version sold more than 2000 copies.

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More About Storytelling by Klaus Fog; Christian Budtz; Philip Munch

 
 
 

Overview

Must-read for managers on a powerful branding tool of the future.

Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools.

Recommended by managers of top international firms.

Covers both the internal and external benefits of storytelling for a business company.

Danish version sold more than 2000 copies.



This item is Non-Returnable.

 

Details

  • ISBN-13: 9783662500231
  • ISBN-10: 366250023X
  • Publisher: Springer
  • Publish Date: October 2016
  • Page Count: 254
  • Dimensions: 9.61 x 6.69 x 0.55 inches
  • Shipping Weight: 0.92 pounds


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