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Strategic Sport Communication|W. Timothy Coombs

Strategic Sport Communication : Traditional and Transmedia Strategies for a Global Sports Market

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Overview

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.

Details

  • ISBN-13: 9780367898724
  • ISBN-10: 0367898721
  • Publisher: Routledge
  • Publish Date: September 2021
  • Dimensions: 9 x 6 x 0.4 inches
  • Shipping Weight: 0.57 pounds
  • Page Count: 172

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