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Strategy Is Destiny : How Strategy-Making Shapes a Company's Future
by Robert a. Burgelman and Andrew Grove




Overview -
How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history?

The answer lies in the quality of its strategy-making process, contends leading strategic management scholar Robert A. Burgelman in this extraordinary book based on an exhaustive twelve-year study he conducted inside Intel Corporation.

At once a history of strategy-making at Intel as well as a strategy-making field manual that any high-technology manager will need to consult frequently, Strategy Is Destiny truly describes strategy-in-action as the way of life of senior executives in the corporation of the future.

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More About Strategy Is Destiny by Robert a. Burgelman; Andrew Grove

 
 
 

Overview

How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history?

The answer lies in the quality of its strategy-making process, contends leading strategic management scholar Robert A. Burgelman in this extraordinary book based on an exhaustive twelve-year study he conducted inside Intel Corporation.

At once a history of strategy-making at Intel as well as a strategy-making field manual that any high-technology manager will need to consult frequently, Strategy Is Destiny truly describes strategy-in-action as the way of life of senior executives in the corporation of the future.


This item is Non-Returnable.

 

Details

  • ISBN-13: 9781982146511
  • ISBN-10: 1982146516
  • Publisher: Free Press
  • Publish Date: March 2020
  • Page Count: 464
  • Dimensions: 9.1 x 6.1 x 1.5 inches
  • Shipping Weight: 1.1 pounds


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