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Summary of Geoffrey Moore's Crossing the Chasm
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Overview
Summary of Geoffrey Moore's Crossing the Chasm is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market.
Customers within a given market adopt new products at different points during their development.
Details
- ISBN-13: 9781664965287
- Publisher: Falcon Press LLC
- Publish Date: Apr 2021
- Author: Falcon Press
- Narrator: Dwight Equitz
- Duration: 00:09:03