Rolling Stone - "Her tenth album returns to the dazzling synth-pop of records like 1989 and REPUTATION, with lyrics caught between a love story and a revenge plot." Entertainment Weekly - "Swift's brain might be sparking random memories -- good and bad -- in the twilight twinkle before sleep takes her, but she's not agitated or unsettled by it, merely processing. It's a warm murmur wrapped in a weighted blanket." NME (Magazine) - 4 stars out of 5 -- "`Lavender Haze' evokes The Weeknd's 2016 album STARBOY, shuffling beats and muted vocals supporting Swift's lyrics that rail against intrusive questioning..." Pitchfork (Website) - "Built around vocal effects and vintage synths, it's an understated sound more interested in setting atmosphere than chasing trends." Clash (Magazine) - "[I]t may reasonably go on to be recognised as her best album to date, a reminder that magic prevails beyond the frustrations, fantasies and damnations she casts across her latest near-perfect body of work."