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The Tech Entrepreneur's Survival Guide : How to Bootstrap Your Startup, Lead Through Tough Times, and Cash in for Success: How to Bootstrap Your Startu
by Bernd Schoner




Overview -

Most technology startups never make it to the funding stage, and only a small percentage of those that are venture-backed generate a positive return for their investors. An even smaller number of startup founders enjoy a truly prosperous exit.

Bernd Schoner cofounded his tech startup during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar, multinational public technology company.

In The Tech Entrepreneur's Survival Guide, Bernd shares what he learned and what he wished he knew at the time. He explains the major phases in a technology company's life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides readers from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably--even in a challenging economic environment. Every chapter presents solutions to realworld issues that could otherwise have fatal consequences for a tech venture.

Aspiring tech entrepreneurs will learn to:

  • Set up shop: build the team, assemble necessary startup assets (including technology and intellectual property), get legal and financial affairs in order
  • Secure capital: ask for money, nail the term sheet, ask for more money
  • Get out: know when to sell, who to sell to, and how to make it a happy exit for all stakeholders, including the employees

Written with deep insight, refreshing candor, and a dash of humor, this comprehensive guide to the often harsh realities of startup life is indispensable for entrepreneurs at any stage.

PRAISE FOR THE TECH ENTREPRENEUR'S SURVIVAL GUIDE:

A genuine narrative from the field, with battle scars and self-reflection. Reading this book will help you avoid many pitfalls. -- Nicholas Negroponte, professor at the Massachusetts Institute of Technology Media Lab

There's a lot of great insights and practical advice for the entrepreneur in this book, stuff you normally won't read or hear unless you buy some hard-bitten company founder a few drinks. If you are launching a technology startup, reading this book is the thing you should do first. -- Mark Roberti, founder and editor in chief of RFID Journal

I wish I had read Bernd's book when we founded The Echo Nest. Bernd touches on all the major issues in the initial formation stages of a tech company and many of the problems that come up when the company matures. If you are thinking of founding your own tech startup, read this book first. -- Tristan Jehan, cofounder of The Echo Nest

A visceral, behind-the-scenes guide to technology entrepreneurship. Bernd tells it like it is and presents a universe of solutions to tricky startup situations that can significantly improve the odds of success. Indispensable. -- Larry Begley, cofounder and managing director at .406 Ventures

The best-laid business plans never survive contact with reality. Bernd has provided a comprehensive guide to anticipating the unexpected in the life of a startup. -- Neil Gershenfeld, professor and director of the Massachusetts Institute of Technology Center for Bits and Atoms

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More About The Tech Entrepreneur's Survival Guide by Bernd Schoner

 
 
 

Overview

Most technology startups never make it to the funding stage, and only a small percentage of those that are venture-backed generate a positive return for their investors. An even smaller number of startup founders enjoy a truly prosperous exit.

Bernd Schoner cofounded his tech startup during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar, multinational public technology company.

In The Tech Entrepreneur's Survival Guide, Bernd shares what he learned and what he wished he knew at the time. He explains the major phases in a technology company's life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides readers from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably--even in a challenging economic environment. Every chapter presents solutions to realworld issues that could otherwise have fatal consequences for a tech venture.

Aspiring tech entrepreneurs will learn to:

  • Set up shop: build the team, assemble necessary startup assets (including technology and intellectual property), get legal and financial affairs in order
  • Secure capital: ask for money, nail the term sheet, ask for more money
  • Get out: know when to sell, who to sell to, and how to make it a happy exit for all stakeholders, including the employees

Written with deep insight, refreshing candor, and a dash of humor, this comprehensive guide to the often harsh realities of startup life is indispensable for entrepreneurs at any stage.

PRAISE FOR THE TECH ENTREPRENEUR'S SURVIVAL GUIDE:

A genuine narrative from the field, with battle scars and self-reflection. Reading this book will help you avoid many pitfalls. -- Nicholas Negroponte, professor at the Massachusetts Institute of Technology Media Lab

There's a lot of great insights and practical advice for the entrepreneur in this book, stuff you normally won't read or hear unless you buy some hard-bitten company founder a few drinks. If you are launching a technology startup, reading this book is the thing you should do first. -- Mark Roberti, founder and editor in chief of RFID Journal

I wish I had read Bernd's book when we founded The Echo Nest. Bernd touches on all the major issues in the initial formation stages of a tech company and many of the problems that come up when the company matures. If you are thinking of founding your own tech startup, read this book first. -- Tristan Jehan, cofounder of The Echo Nest

A visceral, behind-the-scenes guide to technology entrepreneurship. Bernd tells it like it is and presents a universe of solutions to tricky startup situations that can significantly improve the odds of success. Indispensable. -- Larry Begley, cofounder and managing director at .406 Ventures

The best-laid business plans never survive contact with reality. Bernd has provided a comprehensive guide to anticipating the unexpected in the life of a startup. -- Neil Gershenfeld, professor and director of the Massachusetts Institute of Technology Center for Bits and Atoms

 

Details

  • ISBN-13: 9780071823975
  • ISBN-10: 0071823972
  • Publisher: McGraw-Hill Education
  • Publish Date: May 2014
  • Page Count: 273
  • Dimensions: 9.29 x 6.36 x 0.99 inches
  • Shipping Weight: 1.1 pounds


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