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{ "item_title" : "The Tech Entrepreneur's Survival Guide", "item_author" : [" Bernd Schoner "], "item_description" : "Most technology startups never make it to the fundingstage, and only a small percentage of those that are venture-backed generate a positive return for their investors. An even smaller number of startupfounders enjoy a truly prosperous exit.Bernd Schoner cofounded his tech startup during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar, multinational public technology company.In The Tech Entrepreneur's Survival Guide, Berndshares what he learned and what he wished he knew at the time. He explains the major phases in a technologycompany's life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides readers from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably--even in a challenging economic environment. Every chapter presents solutions to realworld issues that could otherwise have fatal consequences for a tech venture.Aspiring tech entrepreneurs will learn to:Set up shop: build the team, assemble necessary startup assets (including technology and intellectual property), get legal and financial affairs in orderSecure capital: ask for money, nail the term sheet, ask for more moneyGet out: know when to sell, who to sell to, and how to make it a happy exit for all stakeholders, includingthe employeesWritten with deep insight, refreshing candor, and a dash of humor, this comprehensive guide to the often harsh realities of startup life is indispensable for entrepreneurs at any stage.PRAISE FOR THE TECH ENTREPRENEUR'S SURVIVAL GUIDE:A genuine narrative from the field, with battle scars and self-reflection. Reading this book will help you avoid many pitfalls. -- Nicholas Negroponte, professor at the Massachusetts Institute of Technology Media LabThere's a lot of great insights and practical advice for the entrepreneur in this book, stuff you normally won't read or hear unless you buy some hard-bitten company founder a few drinks. If you are launching a technology startup, reading this book is the thing you should do first. -- Mark Roberti, founder and editor in chief of RFID JournalI wish I had read Bernd's book when we founded The Echo Nest. Bernd touches on all the major issues in the initial formation stages of a tech company and many of the problems that come up when the company matures. If you are thinking of founding your own tech startup, read this book first. -- Tristan Jehan, cofounder of The Echo NestA visceral, behind-the-scenes guide to technology entrepreneurship. Bernd tells it like it is and presents a universe of solutions to tricky startup situations that can significantly improve the odds of success. Indispensable. -- Larry Begley, cofounder and managing director at .406 VenturesThe best-laid business plans never survive contact with reality. Bernd has provided a comprehensive guide to anticipating the unexpected in the life of a startup. -- Neil Gershenfeld, professor and director of the Massachusetts Institute of Technology Center for Bits and Atoms", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/07/182/397/0071823972_b.jpg", "price_data" : { "retail_price" : "35.00", "online_price" : "35.00", "our_price" : "35.00", "club_price" : "35.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
The Tech Entrepreneur's Survival Guide|Bernd Schoner
The Tech Entrepreneur's Survival Guide : How to Bootstrap Your Startup, Lead Through Tough Times, and Cash in for Success: How to Bootstrap Your Startu
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Overview

Most technology startups never make it to the fundingstage, and only a small percentage of those that are venture-backed generate a positive return for their investors. An even smaller number of startupfounders enjoy a truly prosperous exit.

Bernd Schoner cofounded his tech startup during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar, multinational public technology company.

In The Tech Entrepreneur's Survival Guide, Berndshares what he learned and what he wished he knew at the time. He explains the major phases in a technologycompany's life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides readers from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably--even in a challenging economic environment. Every chapter presents solutions to realworld issues that could otherwise have fatal consequences for a tech venture.

Aspiring tech entrepreneurs will learn to:

  • Set up shop: build the team, assemble necessary startup assets (including technology and intellectual property), get legal and financial affairs in order
  • Secure capital: ask for money, nail the term sheet, ask for more money
  • Get out: know when to sell, who to sell to, and how to make it a happy exit for all stakeholders, includingthe employees

Written with deep insight, refreshing candor, and a dash of humor, this comprehensive guide to the often harsh realities of startup life is indispensable for entrepreneurs at any stage.

PRAISE FOR THE TECH ENTREPRENEUR'S SURVIVAL GUIDE:

"A genuine narrative from the field, with battle scars and self-reflection. Reading this book will help you avoid many pitfalls." -- Nicholas Negroponte, professor at the Massachusetts Institute of Technology Media Lab

"There's a lot of great insights and practical advice for the entrepreneur in this book, stuff you normally won't read or hear unless you buy some hard-bitten company founder a few drinks. If you are launching a technology startup, reading this book is the thing you should do first." -- Mark Roberti, founder and editor in chief of RFID Journal

"I wish I had read Bernd's book when we founded The Echo Nest. Bernd touches on all the major issues in the initial formation stages of a tech company and many of the problems that come up when the company matures. If you are thinking of founding your own tech startup, read this book first." -- Tristan Jehan, cofounder of The Echo Nest

"A visceral, behind-the-scenes guide to technology entrepreneurship. Bernd tells it like it is and presents a universe of solutions to tricky startup situations that can significantly improve the odds of success. Indispensable." -- Larry Begley, cofounder and managing director at .406 Ventures

"The best-laid business plans never survive contact with reality. Bernd has provided a comprehensive guide to anticipating the unexpected in the life of a startup." -- Neil Gershenfeld, professor and director of the Massachusetts Institute of Technology Center for Bits and Atoms

Details

  • ISBN-13: 9780071823975
  • ISBN-10: 0071823972
  • Publisher: McGraw-Hill Companies
  • Publish Date: May 2014
  • Dimensions: 9.29 x 6.36 x 0.99 inches
  • Shipping Weight: 1.1 pounds
  • Page Count: 288

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