menu
I Think I Need Marketing|Bonnie Taylor
I Think I Need Marketing : The Knowledge You Need to Build and Manage a Successful Marketing Program
local_shippingFor Delivery
In Stock.
This item is Non-Returnable.
FREE Shipping for Club Members help

Overview

Are you searching for new buyers? Building a brand? Growing a business? It's time for I Think I Need Marketing. A comprehensive resource anyone in business will find useful, regardless of industry, location, or size, I Think I Need Marketing pulls the curtain back on one of the business world's most confusing yet necessary components: marketing. Author Bonnie Taylor's easily understood narrative and common sense approach foregoes budget-wasting gimmicks and instead focuses on the steps and tools needed to build a successful-and profitable-marketing program. By breaking marketing into easily grasped nuts and bolts supported by full color illustrations and real-world examples, I Think I Need Marketing leads readers through the process of creating a custom program destined for business growth. Enhanced with helpful tips and definitions, I Think I Need Marketing demystifies marketing with an accessible narrative about: -Creating an actionable marketing strategy that achieves business goals -Developing a winning brand and branding throughout a business -Choosing the right mix from traditional and digital marketing options -Setting budgets and saving money in marketing -Using research effectively and efficiently -Hiring and successfully working with outside consultants -Evaluating and capitalizing on results

This item is Non-Returnable

 

  • ISBN-13: 9780578168616
  • ISBN-10: 0578168618
  • Publisher: I Think I Need, LLC
  • Publish Date: September 2015
  • Dimensions: 9.21 x 6.14 x 0.49 inches
  • Shipping Weight: 0.73 pounds
  • Page Count: 232