{ "item_title" : "I Think I Need Marketing", "item_author" : [" Bonnie Taylor "], "item_description" : "Are you searching for new buyers? Building a brand? Growing a business? It's time for I Think I Need Marketing. A comprehensive resource anyone in business will find useful, regardless of industry, location, or size, I Think I Need Marketing pulls the curtain back on one of the business world's most confusing yet necessary components: marketing. Author Bonnie Taylor's easily understood narrative and common sense approach foregoes budget-wasting gimmicks and instead focuses on the steps and tools needed to build a successful-and profitable-marketing program. By breaking marketing into easily grasped nuts and bolts supported by full color illustrations and real-world examples, I Think I Need Marketing leads readers through the process of creating a custom program destined for business growth. Enhanced with helpful tips and definitions, I Think I Need Marketing demystifies marketing with an accessible narrative about: - Creating an actionable marketing strategy that achieves business goals - Developing a winning brand and branding throughout a business - Choosing the right mix from traditional and digital marketing options - Setting budgets and saving money in marketing - Using research effectively and efficiently - Hiring and successfully working with outside consultants - Evaluating and capitalizing on results", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/57/816/861/0578168618_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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