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Transcultural Marketing|Marye Tharp
Transcultural Marketing
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Overview

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.

This item is Non-Returnable

Details

  • ISBN-13: 9780765642998
  • ISBN-10: 0765642999
  • Publisher: Routledge
  • Publish Date: May 2014
  • Dimensions: 9.1 x 6.1 x 1 inches
  • Shipping Weight: 1.6 pounds
  • Page Count: 402

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