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Transcultural Marketing
by Marye Tharp




Overview -
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.

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More About Transcultural Marketing by Marye Tharp

 
 
 

Overview

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.


This item is Non-Returnable.

 

Details

  • ISBN-13: 9780765642998
  • ISBN-10: 0765642999
  • Publisher: Routledge
  • Publish Date: May 2014
  • Page Count: 402
  • Dimensions: 9.1 x 6.1 x 1 inches
  • Shipping Weight: 1.6 pounds


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