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Truth, Lies, and Advertising : The Art of Account Planning
by Jon Steel




Overview -
The first practical look at a tool that is reshaping the ad industry. Account planning is one of the hottest topics in advertising today. Jay Chiat, whose advertising agency created campaigns for the Energizer Bunny and Fruitopia, called it "the best new-business tool ever invented". MORE THAN ART, LESS THAN SCIENCE teaches executives how to use account planning to win clients and produce better, more effective advertising.

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More About Truth, Lies, and Advertising by Jon Steel

 
 
 

Overview

The first practical look at a tool that is reshaping the ad industry. Account planning is one of the hottest topics in advertising today. Jay Chiat, whose advertising agency created campaigns for the Energizer Bunny and Fruitopia, called it "the best new-business tool ever invented". MORE THAN ART, LESS THAN SCIENCE teaches executives how to use account planning to win clients and produce better, more effective advertising.


This item is Non-Returnable.

 

Details

  • ISBN-13: 9780471189626
  • ISBN-10: 0471189626
  • Publisher: Wiley
  • Publish Date: March 1998
  • Page Count: 320
  • Dimensions: 9.26 x 6.26 x 1.13 inches
  • Shipping Weight: 1.13 pounds

Series: Adweek Magazine #3

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