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The Ultimate Sales Letter, 4th Edition : Attract New Customers. Boost Your Sales.
by Dan S. Kennedy




Overview -
Write Well to Sell Big

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

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More About The Ultimate Sales Letter, 4th Edition by Dan S. Kennedy

 
 
 

Overview

Write Well to Sell Big

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

 

Details

  • ISBN-13: 9781440511417
  • ISBN-10: 1440511411
  • Publisher: Adams Media Corporation
  • Publish Date: February 2011
  • Page Count: 240
  • Dimensions: 8.3 x 5.5 x 0.7 inches
  • Shipping Weight: 0.65 pounds

Series: Ultimate Sales Letter

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