{ "item_title" : "Virtual Digital Human 3.0", "item_author" : [" 张ߒ 陈龙强 "], "item_description" : "As a cutting-edge virtual digital human in the development of the metaverse, it is currently an important landing scenario for the metaverse. The exploration of virtual digital humans is timely.Metauniverse, as a hot word in the current Internet field, appears in more and more local government work reports. According to incomplete statistics, currently Wuhan, Hefei, and Xuhui District of Shanghai have included the metaverse in their 2021 government work reports. Previously, provinces and cities such as Zhejiang and Wuxi have also clarified the development direction of the metaverse field in their relevant industrial plans. Strengthening the forward-looking research and development of underlying core technologies and promoting the deep application of metaverse technology in multiple fields have become key priorities. Industry insiders suggest that cities such as Beijing, Shenzhen, Guangzhou, and Hangzhou may follow suit in promoting the development of metaverse technology. It is expected that future policy support will mainly focus on the integration of virtual reality industry and underlying support technology.With the rise of the concept of metaverse, the rapid increase in people's demand for digital life under the epidemic, and the widespread application of smartphones and consumer VR hardware, China's virtual digital human industry has entered a fast lane of development and become an important lever for enterprise digital transformation. This book, from the perspectives of science popularization and industry, elaborates in detail on the definition, industry chain, and application practices of virtual digital humans in the first eight chapters, presenting readers with a complete view of the current industry; In Chapter 9, the author considers the new path provided by the development of the virtual digital human industry for the development of human civilization from the perspective of industry for good, using the three elements of technology, economy, and civilization. This provides new ideas for understanding the metaverse, digital economy, and digital life at a macro level.元宇宙作为当前互联网领域的一大热词，出现在越来越多的地方政府工作报告中。据不完全统计，目前武汉、合肥、上海市徐汇区均将元宇宙写入2021年政府工作报告，此前浙江、无锡等省市也在相关产业规划中明确了元宇宙领域的发展方向。加强底层核心技术的前瞻研发、推动元宇宙技术在多领域深度应用等成为重点。业内人士表示，对于推动元宇宙技术发展，北京、深圳、广州、杭州等城市均有可能跟进，预计未来政策支持方向主要集中于虚拟现实产业融合和底层支撑技术领域。随着元宇宙概念兴起，以及疫情下人们数字生活需求快速增加、智能手机和消费级VR硬件广泛应用，我国的虚拟数字人产业发展进入快车道，成为企业数字化转型的重要抓手。本书以科普和产业视角，在前八章详细论述了虚拟数字人的定义、产业链、应用实践，为读者展示了当下完整的产业视图；在第九章中，作者从产业向善的角度，以科技、经济和文明三要素去思考虚拟数字人产业发展为人类文明发展提供的新路径，为宏观上理解元宇宙、数字经济及数字生活提供了新思路。", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/7/50/017/013/7500170130_b.jpg", "price_data" : { "retail_price" : "18.55", "online_price" : "18.55", "our_price" : "18.55", "club_price" : "18.55", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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