menu

Web Analytics 2.0 : The Art of Online Accountability and Science of Customer Centricity
by Avinash Kaushik




Overview -

Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

  Read Full Product Description
 
eBook

Retail Price: $25.99
$22.75

(Save 12%)

Download

Format: EPUB What's this?
Language: English

This item is only available to U.S. and Canada billing addresses.

 
 

This item is Non-Returnable.
FREE Shipping for Club Members help
Not a member? Join Today!

 
 
 
 

More About Web Analytics 2.0 by Avinash Kaushik

 
 
 

Overview

Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.


This item is Non-Returnable.

 

Details

  • ISBN: 9780470596449
  • Publisher: Wiley
  • Imprint: Sybex
  • Date: Dec 2009
 

BAM Customer Reviews