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What Is Lego?
by Jim O'Connor and Who Hq and Ted Hammond




Overview -
Find out how these fun, stackable blocks became the most popular toys in the world.

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up.

In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.

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Overview

Find out how these fun, stackable blocks became the most popular toys in the world.

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up.

In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.

 

Details

  • ISBN-13: 9780593092941
  • ISBN-10: 0593092945
  • Publisher: Penguin Workshop
  • Publish Date: May 2020
  • Page Count: 112
  • Reading Level: Ages 8-12
  • Dimensions: 7.5 x 5.3 x 0.4 inches
  • Shipping Weight: 0.35 pounds

Series: What Was?

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