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The Winner's Brain|Jeff Brown
The Winner's Brain : 8 Strategies Great Minds Use to Achieve Success
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Overview

Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life; you just need to develop the right brain for it.

In The Winner's Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what -- and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential, using:

Balance: Make emotions work in your favor
Bounce: Create a failure-resistant brain
Opportunity Radar: Spot hot prospects previously hidden by problems
Focus Laser: Lock into what's important
Effort Accelerator: Cultivate the drive to win

Along the way, meet dozens of interesting people who possess win factors (like the inventor of Whac-A-Mole) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winner's Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.

  • ISBN-13: 9780738214696
  • ISBN-10: 0738214698
  • Publisher: Da Capo Lifelong Books
  • Publish Date: March 2011
  • Dimensions: 8.9 x 5.9 x 0.8 inches
  • Shipping Weight: 0.65 pounds
  • Page Count: 240