menu
{ "item_title" : "Words That Sell, Revised and Expanded Edition", "item_author" : [" Richard Bayan "], "item_description" : "More than 6,000 words and phrases that make the difference between yadda-yadda-yadda and copy that sellsLooking for a better way to say authentic? Words That Sell gives you 57 alternatives. How about appealing? Take your pick from 76 synonyms. You'll even find more than 100 variations on exciting. Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this editionCross-referencing of categories to jump-start creative thinkingA crash course in basic copywriting techniquesHelpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and moreRoget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.Find the perfect words and phrases to win over customersGrabbers that get attention:No-risk offer * One day only * No strings attached * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...Descriptions and benefits that create appeal:Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *Clinchers to win over your customer:Reap the benefits today * Don't miss out * No risk now, no risk later * You can do it * You be the judge * Send for our free catalog * 100% satisfaction guaranteeSpecial strategies that seal the deal:Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/07/146/785/0071467858_b.jpg", "price_data" : { "retail_price" : "22.00", "online_price" : "22.00", "our_price" : "22.00", "club_price" : "22.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Words That Sell, Revised and Expanded Edition|Richard Bayan
Words That Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas
local_shippingShip to Me
Earliest ship date: February 29, 2024
FREE Shipping for Club Members help

Overview

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

  • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
  • Cross-referencing of categories to jump-start creative thinking
  • A crash course in basic copywriting techniques
  • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only * No strings attached * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out * No risk now, no risk later * You can do it * You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

Details

  • ISBN-13: 9780071467858
  • ISBN-10: 0071467858
  • Publisher: McGraw-Hill Companies
  • Publish Date: April 2006
  • Dimensions: 8.6 x 8.84 x 0.43 inches
  • Shipping Weight: 0.69 pounds
  • Page Count: 160

Related Categories

BAM Customer Reviews