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Sales Engagement : How the World's Fastest Growing Companies Are Modernizing Sales Through Humanization at Scale
by Manny Medina and Max Altschuler and Mark Kosoglow




Overview -

Engage in sales--the modern way

Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.

This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.

- Find common factors holding your sales back--and reverse them through channel optimization

- Humanize sales with personas and relevant information at every turn

- Understand why A/B testing is so incredibly critical to success, and how to do it right

- Take your sales process to the next level with a rock solid, modern Sales Engagement strategy

This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.

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More About Sales Engagement by Manny Medina; Max Altschuler; Mark Kosoglow

 
 
 

Overview

Engage in sales--the modern way

Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.

This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.

- Find common factors holding your sales back--and reverse them through channel optimization

- Humanize sales with personas and relevant information at every turn

- Understand why A/B testing is so incredibly critical to success, and how to do it right

- Take your sales process to the next level with a rock solid, modern Sales Engagement strategy

This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.



This item is Non-Returnable.

 

Details

  • ISBN-13: 9781119584346
  • ISBN-10: 1119584345
  • Publisher: Wiley
  • Publish Date: March 2019
  • Page Count: 240
  • Dimensions: 9.1 x 6 x 0.9 inches
  • Shipping Weight: 0.9 pounds


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