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Direct Marketing : Strategy, Planning, Execution
by Edward L. Nash


Overview - The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.  Read more...

 
Hardcover - Revised Ed.
  • $76.00
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More About Direct Marketing by Edward L. Nash
 
 
 
Overview
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.

 
Details
  • ISBN-13: 9780071352871
  • ISBN-10: 0071352872
  • Publisher: McGraw-Hill Education
  • Publish Date: February 2000
  • Page Count: 600
  • Dimensions: 9.24 x 6.54 x 1.9 inches
  • Shipping Weight: 2.29 pounds


Related Categories

Books > Business & Economics > Marketing - Direct
Books > Business & Economics > Marketing - Multilevel
Books > Business & Economics > Advertising & Promotion

 
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