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Positioning : The Battle for Your Mind
by Al Ries and Jack Trout




Overview -
Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback.

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More About Positioning by Al Ries; Jack Trout

 
 
 

Overview

Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback.

 

Details

  • ISBN-13: 9780071373586
  • ISBN-10: 0071373586
  • Publisher: McGraw-Hill Education
  • Publish Date: January 2001
  • Page Count: 213
  • Dimensions: 8.02 x 5.46 x 0.56 inches
  • Shipping Weight: 0.53 pounds


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