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The Father of Spin : Edward L. Bernays and the Birth of Public Relations
by Larry Tye and Deborah Brody




Overview -
Traces the life of the first and most successful public relations consultant and his revolutionary campaigns with the American Tobacco Company, the United Fruit Company, and presidental campaigns. Reprint. 10,000 first printing.

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More About The Father of Spin by Larry Tye; Deborah Brody

 
 
 

Overview

Traces the life of the first and most successful public relations consultant and his revolutionary campaigns with the American Tobacco Company, the United Fruit Company, and presidental campaigns. Reprint. 10,000 first printing.

 

Details

  • ISBN-13: 9780805067897
  • ISBN-10: 0805067892
  • Publisher: St. Martins Press-3PL
  • Publish Date: September 2002
  • Page Count: 304
  • Dimensions: 8.4 x 5.4 x 0.9 inches
  • Shipping Weight: 0.8 pounds


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