What does it take to stand out from the crowd? How do you build a brand people notice, connect with, and trust? What does it really take to get (and keep) a constant flow of incoming and loyal customers and opportunities?
In CRAVED, Keli Hammond walks you through the ins and outs of building a brand that is not only noticed, but sought-after and profitable. She uncovers the key elements needed to craft cohesive and clever marketing campaigns and demystifies the components needed to gain influence and be memorable.
In this book, Hammond combines decades of award-winning industry knowledge with helpful stories and advice that illustrates what not to do in brand building. She walks you through how to build a loyal tribe that advocates for you and endorses you.
Because marketing rules change quickly, the things that worked five years ago are now outdated and old-fashioned. The guidance you get from CRAVED will help you elevate your profile, attract more people to you, monetize your influence, and set the stage for long-term profit for your personal brand or business.
Whether you're just starting out or you've been at this for a while, this is the resource you need to help make your entrepreneurial dreams a reality. Transform your life by strategically creating a brand people CRAVE.
Praise for CRAVED
Renee Guill for Readers' Favorite
"I thought that Craved was extremely resourceful. I happen to have started a blog and am hoping to turn it into a business some day, so the information Keli gave was very valuable. I loved that she gave the definition of marketing; spoiler alert ... it's not what you think. She also told us what branding really means. I loved how she explains it so we don't feel stupid. She had great quick tips and worksheets for readers to use, which I thought was extremely helpful. Keli also talked about all the tools you can use to market, such as social media. I learned I was doing things wrong, so now I know what to fix. If you are a blogger or own a business, then I definitely recommend Craved: The Secret Sauce to Building A Highly-Successful, Standout Brand. Even if you think you know all about marketing, you might just be surprised."