The Michelin Men : Driving an Empire
by Herbert R. Lottman


Overview - The remarkable story of how two brothers--Edouard and Andre Michelin--turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire makers in the world. Edouard, a landscape painter, displayed an engineering genius for tire making and product innovation, while Andre, trained as an engineer, displayed an artistic genius for advertising and marketing.  Read more...

 
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More About The Michelin Men by Herbert R. Lottman
 
 
 
Overview
The remarkable story of how two brothers--Edouard and Andre Michelin--turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire makers in the world. Edouard, a landscape painter, displayed an engineering genius for tire making and product innovation, while Andre, trained as an engineer, displayed an artistic genius for advertising and marketing. Together they kick-started the world's automobile industry and gave us one of the most famous and best loved company logos--the ""Michelin Man."" In their relentless search for new ways to publicize and market their products, they created a tourist industry around the motor car and their now-legendary Michelin Guides.


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Details
  • ISBN-13: 9781860648960
  • ISBN-10: 1860648967
  • Publisher: I. B. Tauris & Company
  • Publish Date: January 2004
  • Page Count: 310
  • Dimensions: 9.5 x 6.4 x 1.17 inches
  • Shipping Weight: 1.39 pounds


Related Categories

Books > Business & Economics > Corporate & Business History - General
Books > Biography & Autobiography > Business
Books > History > General

 
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