Licensing Tales|Greg Battersby
Licensing Tales : Captivating Stories from Industry Legends
local_shippingFor Delivery
On Order. Usually ships in 2-4 weeks
This item is Non-Returnable.
FREE Shipping for Club Members help


A unique, light-hearted collection of the more interesting and humorous stories from the licensing industry over the last 40 years. The book includes interviews with some industry old-timers and pioneers as well as horror stories from current players and colleagues. The book details individual's experiences pitching unique licensed products; rocky royalty disputes; interesting licensing litigations; deals with licensing agents and international licenses. With chapters like Who Would Have Thought?, The Ones That Almost Got Away, and The Licensing Hall of Shame the book's tales provide not only humor but insight into how to conduct a successful (or not so successful) licensing program.

This item is Non-Returnable


  • ISBN-13: 9781888206166
  • ISBN-10: 1888206160
  • Publisher: Kent Press
  • Publish Date: August 2020
  • Dimensions: 9.9 x 6.9 x 0.5 inches
  • Shipping Weight: 0.7 pounds
  • Page Count: 179