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The Data Mirage : Why Companies Fail to Actually Use Their Data
by Ugarte, Ruben

Overview -
The Data Mirage: Why Companies Fail to Actually Use Their Data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions.The importance of data doesn't need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets.

However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers "have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations."

This reflects the real world that I have experienced. In this book, I will help readers formulate an analytics strategy that works in the real world, show them how to think about KPIs and help them tackle the problems they are bound to come across as they try to use data to make better decisions.

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Trade paperback
$19.68

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Seller Information

Alibris
Sparks, NV, USA

The Data Mirage: Finding the Hidden Gems in Your DataThe Data Mirage: Finding the Hidden Gems in Your Data (Paperback)
Pub. Date: 2021
Publisher: Busines Expert Press
Price: $17.56
Seller: Books From California, Simi Valley, CA, USA
Description: Very Clean Copy-Over 500, 000 Internet Orders Filled.
Condition: Very good
The Data Mirage: Why Companies Fail to Actually Use Their Data (Paperback Or Softback)The Data Mirage: Why Companies Fail to Actually Use Their Data (Paperback Or Softback) (Paperback or Softback)
Pub. Date: 1/22/2021
Publisher: Business Expert Press
Price: $23.36
Seller: BargainBookStores, Grand Rapids, MI, USA
Description: The Data Mirage: Why Companies Fail to Actually Use Their Data (Paperback or Softback)
Condition: New in New jacket
 
 
 
 

More About The Data Mirage by Ugarte, Ruben
 
 
 
Overview

The Data Mirage: Why Companies Fail to Actually Use Their Data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions.The importance of data doesn't need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets.

However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers "have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations."

This reflects the real world that I have experienced. In this book, I will help readers formulate an analytics strategy that works in the real world, show them how to think about KPIs and help them tackle the problems they are bound to come across as they try to use data to make better decisions.


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Details
  • PID: 16519265314
  • ISBN-13: 9781953349521
  • Publisher: Business Expert Press
  • Seller: Alibris
    Condition: New.
    Notes: Trade paperback (US). Glued binding. 150 p.
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