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Big League, Big Time|Len Sherman

Big League, Big Time : The Birth of the Arizona Diamonback, the Billion Daollar Business of Sports

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Overview

Making use of his access to the movers and shakers behind Arizona's sports, the author exposes the workings of sports marketing in America through an in-depth look at the creation of a new major league baseball franchise, the Arizona Diamondbacks. Reprint.

Details

  • ISBN-13: 9780671003449
  • ISBN-10: 0671003445
  • Publisher: Pocket Books
  • Publish Date: March 1999
  • Dimensions: 9.28 x 6.16 x 1 inches
  • Shipping Weight: 1.05 pounds
  • Page Count: 352

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