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Big League, Big Time : The Birth of the Arizona Diamonback, the Billion Daollar Business of Sports
by Len Sherman




Overview -
Making use of his access to the movers and shakers behind Arizona's sports, the author exposes the workings of sports marketing in America through an in-depth look at the creation of a new major league baseball franchise, the Arizona Diamondbacks. Reprint.

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More About Big League, Big Time by Len Sherman

 
 
 

Overview

Making use of his access to the movers and shakers behind Arizona's sports, the author exposes the workings of sports marketing in America through an in-depth look at the creation of a new major league baseball franchise, the Arizona Diamondbacks. Reprint.

 

Details

  • ISBN-13: 9780671003449
  • ISBN-10: 0671003445
  • Publisher: Gallery Books
  • Publish Date: March 1999
  • Page Count: 352
  • Dimensions: 9.28 x 6.16 x 1 inches
  • Shipping Weight: 1.05 pounds


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