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The Persona Principle : How to Succeed in Business with Image Marketing
Overview
Whether your goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.
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Details
- ISBN-13: 9780684802695
- ISBN-10: 0684802694
- Publisher: Simon & Schuster
- Publish Date: May 1997
- Dimensions: 8.99 x 6.13 x 0.7 inches
- Shipping Weight: 0.86 pounds
- Page Count: 240
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