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Conflicting Accounts : The Creation and Crash of the Saatchi Saatchi Advertising Empire
Overview
The boardroom battles at Saatchi & Saatchi, the world's largest advertising agency in 1994, dominated the business pages for months. This "engrossing study of the advertising business as practiced on the greatest scale . . . details the rise and fall of a colossal empire, the clash of might ambitions, and the fiercely competitive jungle that is the world marketplace" (Dan Rather). of photos.
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Details
- ISBN-13: 9780684835532
- ISBN-10: 0684835533
- Publisher: Touchstone Books
- Publish Date: January 1998
- Dimensions: 8.62 x 5.5 x 1 inches
- Shipping Weight: 1.18 pounds
- Page Count: 400
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