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"item_title" : "Going Negative",
"item_author" : [" Stephen Ansolabehere", "Shanto Iyengar "],
"item_description" : "Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.",
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Going Negative
Overview
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
This item is Non-Returnable
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Details
- ISBN-13: 9780684837116
- ISBN-10: 0684837110
- Publisher: Fireside
- Publish Date: August 1997
- Dimensions: 9.27 x 6.18 x 0.73 inches
- Shipping Weight: 0.81 pounds
- Page Count: 256
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