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Going Negative|Stephen Ansolabehere

Going Negative

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Overview

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

This item is Non-Returnable

Details

  • ISBN-13: 9780684837116
  • ISBN-10: 0684837110
  • Publisher: Fireside
  • Publish Date: August 1997
  • Dimensions: 9.27 x 6.18 x 0.73 inches
  • Shipping Weight: 0.81 pounds
  • Page Count: 256

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