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Hyperwars : 11 Essential Strategies for Survival and Profit in the Era of On-Line Business
by Bruce Judson and Kate Kelly
Overview
Using case studies of companies--from Kodak and Chrysler to small, entrepreneurial enterprises--Judson delineates 11 vital strategies for survival and profit in today's hyper-competitive online environment.
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Details
- ISBN-13: 9780684855653
- ISBN-10: 0684855658
- Publisher: Touchstone Books
- Publish Date: January 2000
- Dimensions: 8.43 x 5.54 x 0.61 inches
- Shipping Weight: 0.46 pounds
- Page Count: 240
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