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Response! : The Complete Guide to Profitable Direct Marketing
by Lois K. Geller




Overview -
In Response Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program.

Leading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.

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More About Response! by Lois K. Geller

 
 
 

Overview

In Response Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program.

Leading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.

 

Details

  • ISBN-13: 9780684871134
  • ISBN-10: 0684871130
  • Publisher: Touchstone Books
  • Publish Date: May 1999
  • Page Count: 368
  • Dimensions: 9.04 x 6.04 x 0.92 inches
  • Shipping Weight: 1.29 pounds


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