{ "item_title" : "Fly Fishing Guide to the North Umpqua", "item_author" : [" Joe W. Howell "], "item_description" : "The North Umpqua is a National Wild and Scenic River and a legendary steelhead and trout destination. This complete, pool-by-pool guide to one of the most famous steelhead rivers in the United States, written by local legend Joe Howell, includes detailed information about access, techniques, timing, and fly patterns.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/81/177/530/0811775305_b.jpg", "price_data" : { "retail_price" : "34.95", "online_price" : "34.95", "our_price" : "34.95", "club_price" : "34.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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