{ "item_title" : "Media Management in the Age of Giants", "item_author" : [" Dennis F. Herrick "], "item_description" : "The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/82/635/163/0826351638_b.jpg", "price_data" : { "retail_price" : "49.95", "online_price" : "49.95", "our_price" : "49.95", "club_price" : "49.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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