{ "item_title" : "Gold", "item_author" : [" Tony Lee Moral "], "item_description" : "Explore the fascinating history of gold. Why are we so mesmerized by gold? Why is it so revered and so valued? From the earliest times to the present day, humans have been attracted by this sun-colored metal, sometimes worshiping it, always prizing it. Gold: The Metal that Rules the World investigates the history of this versatile element, examining what it is, how it came to be found on Earth and why it has played such an important part in human history. A precious commodity that still rules the world of finance, gold has taken many forms: from statues and beautiful, intricate jewellery to playing a vital role as a delicate component in highly sophisticated technology and, as medical science advances, as part of ever-more crucial treatments for serious illnesses. Highly readable and fully illustrated, this is an engrossing tale of humankind's love affair with element no 79.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/39/888/044/1398880442_b.jpg", "price_data" : { "retail_price" : "12.99", "online_price" : "12.99", "our_price" : "12.99", "club_price" : "12.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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