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Archetypes in Branding : A Toolkit for Creatives and Strategists
by Margaret Hartwell and Joshua C. Chen
Overview
An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: - Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity
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Details
- ISBN-13: 9781440308185
- ISBN-10: 1440308187
- Publisher: How Books
- Publish Date: September 2012
- Dimensions: 10.6 x 11.1 x 1.5 inches
- Shipping Weight: 3 pounds
- Page Count: 128
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