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Above the Fold, Revised Edition|Brian D. Miller

Above the Fold, Revised Edition

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Overview

Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:

  • PLAN
    Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.
  • DESIGN
    The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.
  • OPTIMIZE
    Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.

Details

  • ISBN-13: 9781440336669
  • ISBN-10: 1440336660
  • Publisher: How Books
  • Publish Date: September 2014
  • Dimensions: 8.7 x 7.5 x 0.8 inches
  • Shipping Weight: 1.75 pounds
  • Page Count: 272

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