{ "item_title" : "Why We Climb", "item_author" : [" Chris Noble "], "item_description" : "Why We Climb is a celebration, in word and image, of those aspects of the climbing life that are most universal, meaningful, and long lasting-- the strong connection to partners and nature; the physical and mental mastery required (and how to achieve it); the rewards of exploring oneself and the world through climbing.Through interviews with some of North America's most notable climbers the book undertakes a quest to find the soul of climbing-- asking what compels men and women to dedicate their lives to the challenges and deprivations of living in a vertical world? What are the sacrifices and what are the rewards? And most importantly, can the lessons learned on cliff faces, frozen waterfalls, and alpine peaks-- lessons of respect, discipline, commitment, humility and simplicity--be brought home and used to benefit society as a whole?", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/49/301/853/1493018531_b.jpg", "price_data" : { "retail_price" : "26.95", "online_price" : "26.95", "our_price" : "26.95", "club_price" : "26.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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